An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals

By R. Fisher, Mark B. Vandenbosch, Kersi D. Antia. 2008

263 citations recorded by the source corpus.

Subfields: Business and International Management, Information Systems and Management, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/3d386c3c8446d80f0d5af2a266f3416a816c7f1d

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In Information Systems and Management

Citations in the corpus

Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals (2018, background): “One study investigating actual responses to televised charity drives showed that compared to neutral appeals, appeals focusing on the negative consequences for others in a case of not helping increased the number of calls the most (Fisher et al., 2008).”
A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior (2020, background): “Descriptive norms have been shown to predict charitable giving (Frey and Meier 2004; Shang, Reed, and Croson 2008; Schrift and Amar 2015), increase volunteering (Chen et al. 2010), and facilitate other prosocial behaviors such as energy conservation (Goldstein, Cialdini, and Griskevicius 2008).”
Motivating millennials to engage in charitable causes through social media (2014, background): “It may alleviate the aversive arousal or distress that results from knowing that others are suffering, enhance the donor’s mood, boost self-esteem and create a good impression if it is visible to others (Fisher et al., 2008).”
“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists (2014, background): “…(1990), the idea that most humans are fundamentally selfish is found in many personality and other social psychological theories such as self-awareness, self-deception, self-monitoring, social comparison, social exchange, interdependence theories, and others (Fisher, Vandenbosch, and Antia 2008).”