An exploration of consumer resistance to innovation and its antecedents

By Mirella Kleijnen, Nick Lee, Martin Wetzels. 2009

562 citations recorded by the source corpus.

Subfields: Business and International Management, Computer Science Applications, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/396bbd0bc01f3c054fce662c5402a2fdb2be1bcb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

  1. S. Heidenreich
  2. C. Michelsen

In Computer Science Applications

  1. S. Heidenreich
  2. Ellen Enkel
  3. C. Michelsen

In Management Science and Operations Research

  1. C. Michelsen
  2. Katrin Talke
  3. Wendy Wood
  4. Reinhard Madlener
  5. S. Heidenreich
  6. Ellen Enkel

Citations in the corpus