How to overcome pro-change Bias: : Incorporating passive and active innovation resistance in innovation decision models

By Katrin Talke, S. Heidenreich. 2014

315 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/1e72478a77f4a5a8c9ebad250cb7743ad0057d1e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. David T. Neal
2. Wendy Wood
3. J. Labrecque
4. N. Harrington
5. Benjamin Gardner
6. Phillippa Lally
7. Bas Verplanken
8. P. Sheeran

In Marketing

1. David T. Neal
2. J. Labrecque
3. Wendy Wood
4. Benjamin Gardner

Citations in the corpus

• Habit slips: when consumers unintentionally resist new products (2017, background): “failing to adopt a new product without explicit negative evaluations or decisions not to purchase (Heidenreich and Handrich 2015; Talke and Heidenreich 2014).”