Mutuality

By E. Arnould, A. Rose. 2016

115 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/e71516ee2a61a202ee5942565da0b651fffe488b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. William Attwood-Charles
  2. J. Schor
  3. J. Pinkse
  4. Ans Kolk
  5. B. Thompson

Citations in the corpus