Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites

By L. Men, Wan-Hsiu Sunny Tsai. 2014

164 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3889f4dbfa8cc2780a819885b258b6a79e5023d7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Sung-Un Yang
2. Cheonsoo Kim
3. Jeong-Nam Kim
4. Hongmei Shen
5. Gina Masullo Chen
6. Shuning Lu
7. Joon Soo Lim

In Sociology and Political Science

1. Sung-Un Yang
2. Cheonsoo Kim

Citations in the corpus

• Like, comment, and share on Facebook: How each behavior differs from the other (2017, background): “…approach can be split into two groups: Those that measured public perception of organizations’ public relations efforts through survey (Men & Tsai, 2014, 2015; Waters, 2009) and those that collected behavioral data on publics’ responses to organizations’ social media messages (Cho,…”