Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China

By Janet Murray, Gerald Yong Gao, Masaaki Kotabe, Nan Zhou. 2007

116 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/38627a8408c57f1cef51a5a51a531ac0ba35bdaf

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Citations in the corpus

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2011, background): “As globalization and the rapid growth of international trade have made it imperative for firms, especially for those from emerging economies, to seek expansion opportunities, the application of market orientation in the export context has increasingly played a critical role in firms’ survival and su”
Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization (2009, background): “Unsurprisingly, researchers have called for more research into how exporters’ market orientation influences export success (Murray et al. 2007).”
Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy (2013, background): “Specifically, the export literature shows that market orientation makes firms wiser in their export market decisionmaking (Cadogan et al., 2009; Murray et al., 2007).”
Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance (2013, methodology): “Similar to firms from other emerging economies, Chinese firms lack other resource-based advantages, like brand names and superior technology (Hitt, Dacin, Levitas, Arregle, & Borza, 2000), and therefore have adopted a market-oriented approach (Murray et al., 2007).”
Do brand warmth and brand competence add value to consumers? A stereotyping perspective (2020, background): “Overall, we can conclude that full metric invariance was established, meaning that the same pattern of factor loading exists across the two countries and that these factor loadings are identical for each scale item across both countries (Murray et al., 2007).”