Opening Platforms: How, When and Why?
By Thomas R. Eisenmann, Geoffrey G. Parker, Marshall W. Van Alstyne. 2008
520 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/34ffd7516eafd11553a2d3b40f33c71b965f3e84
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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Strategy and Management
- Annabelle Gawer
- Ben D. Eaton
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- Peng Huang
- Marco Ceccagnoli
- Chris M. Forman
Citations in the corpus
- Innovation, Openness, and Platform Control (2018, unknown): “A platform is more “open” to the extent that it places fewer restrictions on participation, development, or use across its distinct roles, whether for developer or end user (Eisenmann et al. 2009).”
- Digital platforms for development: Foundations and research agenda (2021, background): “…transaction platforms have increasingly turned their attention towards the emergence (how platform come to be) and evolution (how they develop) over time (Eisenmann et al., 2008, 2011), as well as encompassing other groups of participating actors other than simply buyers and sellers (Gawer, 2014).”
- Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software (2012, background): “In particular, prior theory research has focused on the platform owner's decision of the optimal level of openness for an IT platform, which often entails a tradeoff between adoption and appropriability (Eisenmann et al. 2008; Parker and Van Alstyne 2008; West 2003).”
- Industry Platforms and Ecosystem Innovation (2013, background): “In a welcome development, however, Evans (2009) focuses on start-up platform strategies, while Hagiu (2007b), Eisenmann et al. (2009), and Boudreau and Hagiu (2009) focus on the importance of non-price mechanisms for the governance of platform ecosystems.”