An Updated and Streamlined Technology Readiness Index

By A. Parasuraman, C. Colby. 2015

1,358 citations recorded by the source corpus.

Subfields: Information Systems and Management, Management Science and Operations Research, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/33b192ee41885a6654fd3c537c56658be60f4c3e

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Citations in the corpus

Impact of Trust and Privacy Concerns on Technology Acceptance in Healthcare: An Indian Perspective (2020, neutral): “…explored theories are Theory of Reasoned Action (TRA) [39], Theory of Planned Behaviour (TPB) [4], Technology Acceptance Model (TAM) [28]; [29], Innovation Di ﬀ usion Theory (IDT) [101], Uni ﬁ ed Theory of Acceptance and Use of Technology (UTAUT) [117], Technology Readiness Index (TRI) [88]; [87].”
“Service Encounter 2.0”: an investigation into the roles of technology, employees and customers (2017, background): “For example, somemarkets/segments might not be technology ready (Parasuraman & Colby, 2015) or too narrow to be served by machines/technology (Davenport & Kirby, 2016).”
Factors Influencing the Acceptance of Self-Service Technologies (2016, methodology): “This approach agrees with Parasuraman and Colby (2015), who recently used a streamlined technology index to segment customers.”
To Err Is Human(-oid): How Do Consumers React to Robot Service Failure and Recovery? (2020, background): “Consumers with relatively lower levels of technology readiness may be more attuned to socioemotional aspects of the encounter, including warmth but also discomfort or threat to human identity (Mende et al. 2019; Parasuraman and Colby 2015).”
Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh (2017, methodology): “Parasuraman and Colby (2015) elaborate why they had to modify the 36-items scale.”
Domo Arigato Mr. Roboto (2017, background): “Similarly, higher degrees of technological readiness imply that there is an enhanced trust in the technology’s capabilities since one is ready to embrace it and use it (Parasuraman and Colby 2015).”
Automation fears: Drivers and solutions (2020, background): “…automation technologies (r) People prefer to communicate with human employees rather than with automation technologies (r) Innovative personality Parasuraman & Colby (2015); Wiedmann et al. (2010) I consider myself to be creative and original in my thinking and behaviour I seek out new ways to…”
Robotics for Customer Service: A Useful Complement or an Ultimate Substitute? (2019, background): “Practitioners need more comprehensive knowledge and detailed and actionable advice to guide their practice (Ackerman 2016; Forlizzi 2014; Parasuraman and Colby 2015).”