The Missing Streetcar Named Desire

By R. Belk, G. Ger, Søren Askegaard. 2000

173 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Intentional social action in virtual communities (2002, background): “We hypothesize that desires will be strong determinants of the 2 Belk, Ger, and Askegaard (2000) consider important aspects of desire but construe it in a narrower sense than we do.”
Compromise and Attraction Effects under Prevention and Promotion Motivations (2007, background): “With the increasing recognition, in recent years, of the importance of goals and motives in shaping consumer behavior (Ratneshwar, Mick, and Huffman 2000), consumer researchers have found in regulatory focus theory a powerful and parsimonious framework for investigating various phenomena such as…”
Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation (2002, unknown): “…in effortful consideration of a decision or judgment (based on economic calculations of personal cost and benefit for doing so) seems to be the dominant kind of goal or motive studied in contemporary consumer research (for an important recent exception, see Ratneshwar, Mick, and Huffman 2000).”
Consumer Empowerment Through Internet-Based Co-creation (2009, background): “Hypothesis 8: Experienced enjoyment has a positive effect on perceived empowerment. according to belk et al. [21], enjoyable tasks offer a state of “jouissance” that people try to maintain. thus, enjoyment of a task is important for a person’s tendency to repeat that task.”