Compromise and Attraction Effects under Prevention and Promotion Motivations

By Mehdi Mourali, Ulf Böckenholt, Michel Laroche. 2007

158 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e5c51ae3040f007bc3cacb09378db98fdda21290