You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences

By Çağlar Irmak, Beth Vallen, Sankar Sen. 2010

89 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/30556ae1e1f753c6bfa29215dd1327f3c44863bf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Francesca Gino
2. A. Keinan
3. J. Logg

In Marketing

1. Francesca Gino
2. A. Keinan
3. Silvia Bellezza

Citations in the corpus

• The red sneakers effect: Inferring status and competence from signals of nonconformity. (2014, background): “…research on uniqueness motive demonstrates its impact on consumption choices and behavior (Ariely and Levav 2000; Chan et al. 2012; Cheema and Kaikati 2010; Irmak et al. 2010; Lynn and Harris 1997; Maimaran and Wheeler 2008; Ratner and Kahn 2002; Simonson and Nowlis 2000; White and Argo 2011).”