The website design and Internet site marketing practices of upscale and luxury hotels in Turkey

By Seyhmus Baloglu, Y. A. Pekcan. 2006

345 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2f8590dd563b67b08e47d22bb51353a4d50f42b8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Progress in information technology and tourism management: 20 years on and 10 years after the Internet - the state of eTourism research. (2008, background): “Hoteliers must therefore routinely evaluate their websites in order to ensure that the sites are efficient, appropriate, and useful to customers (Baloglu & Pekcan, 2006).”
INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 (2009, background): “Baloglu and Pekcan (2006) examined the design and use of marketing elements on the Internet and showed that hotels in Turkey were neither using e-marketing effectively nor utilizing the Internet to its full potential.”
Progress in tourism management : a review of website evaluation in tourism research (2010, background): “On the basis of Benckendorff and Black’s (2000) work, Baloglu and Pekcan (2006) conducted a website evaluation study that analyzed website content of a group of 4and 5-star hotels in Turkey in terms of design characteristics and Internet marketing practices.”
Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016, background): “Baloglu and Pekcan (2006) assess website design characteristics, including interactivity, navigation, and functionality, to determine e-marketing practices in upscale lodging websites and report that welldesigned hotel websites provide good impressions about the property to online customers before…”
Helpful Reviewers in TripAdvisor, an Online Travel Community (2011, methodology): “The ability to handle large volumes of data is an advantage in web-based content analysis (McMillan, 2000) and hospitality researchers often use this technique to study websites (Baloglu & Pekcan, 2006; Hashim, Murphy, Purchase & O’Connor, 2010; Murphy, Olaru, Schegg & Frey, 2003).”
Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry (2016, background): “Hoteliers should continue to seek out creative ways to utilize their websites to their full extent with effective positioning and development of promotional information (Baloglu and Pekcan 2006).”