Innovative Consumers and Market Mavens

By Ronald E. Goldsmith, L. Flynn, E. Goldsmith. 2003

234 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2f6719e44f969333696c6f6327e251d877a1ad21

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Citations in the corpus

Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies (2015, background): “Reference [23] emphasized that consumers with high levels of shop enjoyment tendencies should be the target of marketing efforts, as they are typically less price sensitive, and more likely to be heavy product users.”
Psychographic characteristics affecting behavioral intentions towards pop‐up retail (2010, background): “They are seen as having a stronger influence than opinion leaders in the marketplace (Feick and Price, 1987; Goldsmith et al., 2003), confirming the value of understanding the relationship between market maven tendencies and attitude towards pop-up retail.”
Market mavens: Psychological influences (2005, background): “Indeed, Goldsmith et al. (2003) found empirical support for a positive correlation between market mavenism and generalized opinion leadership.”
The effect of social networks structure on innovation performance: A review and directions for research (2019, background): “Various aspects of market mavens' influence have been studied, including psychological influence (Clark & Goldsmith, 2006), level of innovativeness (Goldsmith, Flynn, & Goldsmith, 2003), decision making (Williams & Slama, 1995), and communication patterns (Slama & Williams, 1990).”
A cognitive model to predict domain-specific consumer innovativeness (2010, background): “(1) An analysis of previous findings shows that empirical studies point out the following cog- nitive correlates of innate innovativeness: need for cognition (Venkatraman and Price, 1990), market mavenism, and opinion leadership (Goldsmith, Flynn, and Goldsmith, 2003).”
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “The literature review also suggested that the DSI scale is believed to be a good and strong predictor of behavioral criteria, as compared to the market maven scale (Goldsmith et al. 2003).”
Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States (2020, background): “They are very likely to communicate with others and to provide informal, consumption-related information or advice to other consumers by virtue of their higher level of product involvement and knowledge (Allen, 2000; Bloch, 1986; Goldsmith, Flynn, & Goldsmith, 2003).”