Market mavens: Psychological influences

By R. Clark, Ronald E. Goldsmith. 2005

299 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dde2c00ec69083c7acdc9051af4a6b72770ccbb9

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Unique like everybody else? The dual role of consumers' need for uniqueness (2008, background): “For example, Clark and Goldsmith (2005) tested the tendency to conform, CSII and CNFU, within a wider nomological network that examined psychological influences on market mavenship and opinion leadership.”
Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers (2013, background): “One particular source of online information that has been studied is market mavens, who are sources of information about the marketplace in general (Clark and Goldsmith, 2005; Feick and Price, 1987).”
Psychographic characteristics affecting behavioral intentions towards pop‐up retail (2010, background): “Whereas past research has found positive associations between MM and variables such as need for uniqueness (Clark and Goldsmith, 2005), desire for brand uniqueness (Williams and Slama, 1995), value and brand consciousness, and desire to communicate with sales associates (Engelland et al.”
Susceptibility to and impact of interpersonal influence in an investment context (2009, background): “We thank the editor, David W. Stewart, the four anonymous reviewers, and Arie Dijkstra, Peter C. Verhoef, Martin G. M. Wetzels, Debra Trampe, Mirjam A. Tuk, and Robert P. Merrin for their useful comments on previous versions of this article.”
Toward a theory of motivation and personality with application to word-of-mouth communications (2007, unknown): “Briefly, Clark and Goldsmith (2005) employ the situational traits of susceptibility to social influence and fashion innovativeness as precursors of market mavenism.”
Predicting overall customer satisfaction: Big data evidence from hotel online textual reviews (2019, background): “Thus, they are less influenced by other reviewers and can often provide a more objective evaluation of hotel products and services (Clark and Goldsmith, 2005).”
Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013 (2015, background): “According to Bearden, Netemeyer, and Teel (1989), conformity and concern about the reaction of others are fundamental drivers underlying this consumer trait (see also Clark and Goldsmith 2005) and are also components of the Big Five trait of agreeableness (John, Naumann, and Soto 2008).”