Retail Multinationals and Globalization:: The Evidence is Regional

By Alan M. Rugman, Stéphane J. G. Girod. 2003

135 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2d13f9cdbbb96a6b51239ad68f2824acac1e63a7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Alain Verbeke
2. Alan M. Rugman

In Sociology and Political Science

1. Alain Verbeke
2. Alan M. Rugman
3. Simon Collinson

In Strategy and Management

1. Alain Verbeke
2. Alan M. Rugman
3. Jing Li
4. K. Meyer
5. Christian Geisler Asmussen
6. Rajneesh Narula
7. Ans Kolk
8. Simon Collinson

Citations in the corpus

• Will China’s Multinationals Succeed Globally or Regionally? (2007, background): “For example, at industry level it has been demonstrated that retail and merchandising firms are predominately regional, see Rugman and Girod (2003), Sukpanich and Rugman (2007).”
• Local, regional, or global? Quantifying MNE geographic scope (2009, unknown): “The finding has been replicated within several sub-samples, e.g. Japanese companies (Collinson and Rugman, 2006) and multinational retailers (Rugman and Girod, 2003).”
• A perspective on regional and global strategies of multinational enterprises (2004, result): “The above data also confirm the study of the 49 retail MNEs in the 500, by Rugman and Girod (2003).”