Health message framing: Moderators, mediators, and mysteries.

By John A. Updegraff, Alexander J. Rothman. 2013

122 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/27b5aef1fb817a55e0a5c70cbcb786633493c582

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. J. Teeny
4. Joseph J. Siev
5. Zakary L. Tormala
6. Derek D. Rucker
7. Kenneth G. DeMarree

In Literature and Literary Theory

1. Richard E. Petty
2. P. Briñol
3. Joseph J. Siev
4. J. Teeny
5. Zakary L. Tormala

In Sociology and Political Science

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Joseph J. Siev
5. Zakary L. Tormala
6. Derek D. Rucker
7. Bertram Gawronski
8. Kenneth G. DeMarree

Citations in the corpus

• A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “…research, promotion-focused consumers respond more favorably to higher risk, higher reward appeals (consistent with their focus on approaching gains and avoiding nongains), whereas prevention-focused consumers respond more favorably to lower risk, lower reward appeals (Updegraff & Rothman, 2013).”