Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube

By Anjana Susarla, Jeong-ha Oh, Yong Tan. Information systems research, 2012

631 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/2414a9a063603e8c2634a48aa273edbe5a2a68d0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Nripendra P. Rana
2. Kuttimani Tamilmani
3. Yogesh Kumar Dwivedi
4. Pushp P. Patil
5. Anindya Ghose
6. Ashish Kumar
7. Kalle J. Lyytinen
8. Ravi Bapna

In Statistical and Nonlinear Physics

1. Anindya Ghose
2. Yogesh Kumar Dwivedi
3. Ravi Bapna
4. Ann Majchrzak
5. Sang Pil Han
6. Akhmed Umyarov

Citations in the corpus

• Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks (2014, methodology): “Our work relates to and builds on the propensity score matching-based approaches of Aral et al. (2009), Susarla et al. (2012), and Oestreicher-Singer and Zal-manson (2013).”
• Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2018, neutral): “Studies have examined the diffusion of usergenerated content (Susarla et al., 2012) and their impact on firm performance (Rui et al.”
• News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks (2015, neutral): “…strength and homophily (e.g., Bakshy, Rosenn, Marlow, & Adamic, 2012; Choudhury, Sundaram, John, Seligmann, & Kelliher, 2010; Ma et al., 2013, 2014; Susarla, Oh, & Tan, 2012), activity on the social media platform (e.g., Choudhury et al., 2010; Ferrara, Interdonato, & Tagarelli, 2014; Horan,…”
• An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet (2011, background): “2008), and diffusion of user-generated content in online space (Susarla et al. 2011).”
• Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending (2013, neutral): “Studies draw from networking websites where network ties are explicit (e.g., Aral and Walker 2011, Susarla et al. 2012, Gnyawali et al. 2010) or copurchase and recommendation networks (e.g., Oestreicher-Singer and Sundararajan 2012).”
• Organizing for Innovation in the Digitized World (2012, background): “…1977), the contagious spread of ideas in a social network context has gained increasing interest across different fields, including the spread of obesity (Christakis and Fowler 2009), viral marketing (Godes et al. 2005, Ho and Dempsey 2010), and diffusion of digital content (Susarla et al. 2011).”
• The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2013, background): “…focused on the effectiveness of user generated content (UGC) in stimulating product sales (Godes and Mayzlin 2004, Dellarocas et al. 2007, Forman et al. 2008, Zhu and Zhang 2010), encouraging content diffusion (Susarla et al. 2012), and fostering acceptance of recommendations (Ho et al. 2011).”
• Advances in Social Media Research: Past, Present and Future (2017, background): “From an analysis point of view, it then becomes necessary to separate factors affecting user membership in a social network from various types of social influence (Susarla et al. 2012).”