The Roles of Attitude, Subjective Norm, and Perceived Behavioral Control in the Formation of Consumers’ Behavioral Intentions to Read Menu Labels in the Restaurant Industry

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Emerging bicycle tourism and the theory of planned behavior (2017, methodology): “In the arena of hospitality and tourism, there is also strong support for this socio-psychological theory (e.g. Han, 2014; Han et al., 2010; Hsu & Huang, 2012; Kim et al., 2013; Ong & Musa, 2011; Quintal et al., 2010; Teng et al., 2015).”
Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory (2017, methodology): “process within the framework of TPB (Kim et al., 2013; Meng & Choi, 2016; Teng et al., 2015).”
The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam (2020, background): “Kim et al. (2013) argued that customer’s perceptions about brand quality are one of the crucial factors in successful marketing strategies because perceived brand quality (PBQ) influences selection, consumption and consumers’ purchasing intention.”
Purchase intention and purchase behavior online: A cross-cultural approach (2020, background): “Personal innovation is the latent preference for new and different experiences, which causes the search for experiences that stimulate the mind and senses (J. Kim and Forsythe, 2008).”