The Attitude–Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty1

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The Motivational Roots of Norms for Environmentally Responsible Behavior (2009, background): “Recycling is usually classified as a “low cost” and buying organic food as a “medium-to-high cost” behavior (Diekmann & Preisendorfer, 2003 ; Kaiser & Schultz, 2009 ; Schultz & Oskamp, 1996 ).”
Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, unknown): “Situational thresholds are a consequence of the psychological or physical costs involved when performing a certain behaviour (Campbell, 1963; Kaiser and Schultz, 2009).”
Transforming Environmental Knowledge Into Behavior: The Mediating Role of Environmental Emotions (2015, background): “It has been shown to have an important role in predicting EB and in mediating the effect of attitudes on EB (Kaiser & Schultz, 2009).”
How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior (2013, background): “Social psychology has focused on the apparent inconsistency between stated attitudes and actual behavior for decades (Kaiser et al. 2010; Kaiser and Schultz 2009; LaPiere 1934).”