Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market
By Hueiju Yu, Wenchang Fang. 2009
119 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/2946951e390d871436f07ef809447ec2d44fb8b1
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021, background): “University students were the preferred sample of study for several reasons: students are considered heavy users of social media [72]; students spend a significant portion of their waking hours daily with technology [73]; the majority of coffee-shop customers are students [74,75]; the university stud”
- An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction (2011, background): “…customer value (PCV) is defined as the “subjective evaluation of the product attributes, performance and the consequences of using that product” (Yu and Fang 2009) and is considered a multi-dimensional theoretical construct dealing with customer perspectives of the quality and price of…”