Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia

By T. Tan. 2013

86 citations recorded by the source corpus.

This paper attempts to measure the intention of homebuyers to purchase green and sustainable homes using an extended theory of planned behavior model (TPB) in Malaysia. The results obtained indicate that attitude towards green housing, perceived behavior control, and perceived self-identity have positive causal effects on behavioral intentions to purchase such homes. However, social referents’ opinion relating to sustainable homes is not significantly related to intent to purchase. The findings also indicate that interdependencies among psychosocial variables are important extensions of TPB to predict behavioral intentions to purchase green and sustainable homes.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/4fab38bc51cf6c82a1ea9487be40d93f6e5f34cb

How researchers see this paper

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In Management, Monitoring, Policy and Law

  1. Anita Frajman Ivković
  2. Marija Ham
  3. M. Jeger

In Marketing

  1. Anita Frajman Ivković
  2. Marija Ham
  3. M. Jeger

Citations in the corpus