Strengthening the Tie: Creating Exchange Relationships That Encourage Employee Advocacy as an Organizational Citizenship Behavior
By Justin A. Walden, Catherine Y. Kingsley Westerman. Management Communication Quarterly, 2018
89 citations recorded by the source corpus.
This study investigates the communication elements within organizations that enhance social exchanges and influence an individual’s willingness to spread positive information about their employer. Findings from a survey of employees in a United States–based health care organization (N = 223) indicate that organizational commitment mediates the relationship between employee-centered internal communication by organizations and employee advocacy. Employees with strong organizational commitment perceive that their organization values the exchange relationship, and employees, in turn, report they are likely to take extra steps to support their organization. To encourage organization-supportive employee advocacy behavior, organizations should engage in open and supportive communication with employees and cultivate lasting relationships with them.
Subfields: Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/1ecad277ac6362757010c912dff9d40e96b3859b
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In Organizational Behavior and Human Resource Management
In Social Psychology
Citations in the corpus
- Toward a Relational Theory of Employee Engagement: Understanding Authenticity, Transparency, and Employee Behaviors (2020, background): “Whilst internal communication is one of the fastest growing areas of practice in corporate communication (Walden & Westerman, 2018), scholarship on internal communication and particularly employee engagement has not caught up with the developments in practice.”