A mediating influence on customer loyalty : The role of perceived value
By Mei-Lien Li, Robert D. Green. 2010
121 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/1e7532029f8c3e5ad6561bbbb0f41e56f1b9e9e8
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
Citations in the corpus
- The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty: Evidence from Banking Sector of Pakistan. (2012, unknown): “(Mao, 2010).”
- The role of service quality within Indonesian customers satisfaction and loyalty and its impact on Islamic banks (2019, background): “Increasing consumer loyalty is a strategy used to increase the company’s revenue, reduce costs, increase profits (Li and Green, 2011) and to improve the company’s performance (Auka, 2012).”