The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits

By T. Raj. 2007

337 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/1dce5d6c005c82f544aa96eb333af2f3953496f3

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Citations in the corpus

Marginality: Addressing the Root Causes of Extreme Poverty (2011, unknown): “ Many examples especially from India and Bangladesh demonstrate that services in the sector of health care and nutrition can be successfully provided by social entrepreneurs (Prahalad 2010).”
Inclusive innovation: an architecture for policy development (2014, methodology): “The seminal contribution was made by Prahalad (Prahalad and Hammond 2002; Prahalad 2005).”
Improved stoves in India: A study of sustainable business models (2011, background): “Prahalad (2004) popularized the theory that commercial enterprises can profitably serve those at the ‘‘bottom of the pyramid’’.”
Innovation and entrepreneurship in India: Understanding jugaad (2015, unknown): “By contrast, the aspirants—who are denizens of slums in Indian metros as well as citizens of the smaller tier two and three towns, and the countryside—have rarely been on the radar of these organizations, in large part for the reasons identified earlier (Prahalad, 2009).”
Toward a theory of business (2015, background): “More broadly, alone (Prahalad, 2005; Hart, 2005) and together (Prahalad & Hart, 2002), Prahalad and Stuart Hart tried to articulate a new framework for business behavior, one that asks us to look to the poorest among us for both new product and service ideas and markets (see Kolk, Rivera-Santos, &…”
Bottom-of-the-Pyramid: Organizational Barriers to Implementation (2009, background): “Conventional BOP literature and practice has tended to focus on the delivery of end-consumer products to some of the poorest people in the world [cf. Prahalad (2004), op. cit.].”
Strategic Corporate Social Responsibility and Value Creation (2009, methodology): “Continuing with the Cemex example, their innovative housing project combined elements of micro-financing as pioneered by the Grameen Bank in Bangladesh with the construction needs of the poor (Prahalad 2004).”
Slumdog cities: rethinking subaltern urbanism. (2011, unknown): “He is an important interlocutor in a composition of ideas and practices that I have termed ‘poverty capital’— the conversion of poverty into capital, the mining of ‘the fortune at the bottom of the pyramid’ (Prahalad, 2004).”
Detecting Supply Chain Innovation Potential for Sustainable Development (2010, background): “…environmental or social issues should be overlooked, but that there should be more focus on the large players in the communication supply chain to assure that services are available for poor people at affordable prices as described with an example in the Bottom of the Pyramid (Prahalad, 2006).”
In whose name? The accountability of corporate social responsibility (2005, background): “More recently, it has been suggested that corporations can be conscious agents of development, by identifying opportunities to source from or sell to disadvantaged people in ways that improve their quality of life (Prahalad 2004).”
Socially and Environmentally Responsible Value Chain Innovations: New Operations Management Research Opportunities (2017, background): “…stagnant growth in developed countries since the recession in 2008, global companies producing fastmoving consumer goods such as Unilever and Procter & Gamble, and food and beverage companies such as Coca-Cola, Nestlé and Starbucks, are expanding their markets to these economies (Prahalad 2004).”
Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis (2019, unknown): “(2002), Hansmann (1980), Porter and Kramer (2011), Prahalad (2005), Putnam (2000), Yunus (2007) 7c Glaser and Strauss (1967), Patton (1990), Strauss and Corbin (1990) 8 Eisenhardt and Graebner (2007), Eisenhardt (1989), Miles and HuChoi and Majumdarberman (1994), Yin (1994) 9 Dorado (2006) 1…”
An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic (2008, background): “Voxiva has evolved into a showcase for a profitable business that improves the quality of life for people with an income less than $2 a day (Prahalad 2005, p. 192–198).”
Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs (2016, background): “The notion of the BOP was popularized by Prahalad in 2004 in his book “The fortune at the bottom of the pyramid: eradicating poverty through profits” [21].”