Bottom-of-the-Pyramid: Organizational Barriers to Implementation

By Mette Olsen, Eva Boxenbaum. 2009

171 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing

View Paper: https://www.semanticscholar.org/paper/c32d6d3b5c0f3c25d22ca63b0ccd3fef556e4c0d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Satyajit Majumdar
2. Nia Choi
3. M. Halme
4. Sara Lindeman
5. P. Linna
6. B. Hoogendoorn
7. Vinciane Servantie
8. M. Hlady‐Rispal

In Marketing

1. M. Halme

Citations in the corpus

• Social entrepreneurship as an essentially contested concept: Opening a new avenue for systematic future research (2014, background): “Dees (1998b), Yunus (2007), and Olsen and Boxenbaum (2009) investigated the (4) market orientation aspect of social entrepreneurship.”
• Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations (2012, background): “As the quote above indicates, the person faced with the decision of whether or not to continue with a project often has to resort to prevailing measurements to justify their decision, even though these measurements might not be appropriate when the new venture lies in the middle ground between finan”