A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization

By M. Dotson, Eva M. Hyatt. 2000

87 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1d48e131deb0283e01dc280dff99d1d51d8e49bd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Kaman Lee

In Marketing

1. Kaman Lee
2. Ting Chi
3. Yiwen Zheng
4. Eddie W. L. Cheng
5. C. Lai

In Sociology and Political Science

1. Kaman Lee
2. Fen‐Hauh Jan
3. T. Lee

Citations in the corpus

• Major influence factors in children's consumer socialization (2005, background): “Children who go to some sort of after school program have more social interaction with peers and may be more strongly influenced by their friends (Dotson and Hyatt, 2000).”
• The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge (2010, methodology): “The strong power of social influence also indicates a possible “group effect” on green involvement and purchasing (Dotson and Hyatt 2000).”