Consumers in the green electricity market in Finland

By Suvi Salmela, V. Varho. 2006

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Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use (2007, background): “Yaniv (2004) identified factors that will affect whether or not attitudes can be changed through advice.”
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2012, background): “However, to date, green energy brands' market share remains low (Gan, Eskeland, & Kolshus, 2007) and costs 20% more than regular electricity charges discourage most potential consumers (Salmela & Varho, 2006).”
Improving Eco-labelling as an Environmental Policy Instrument: Knowledge, Trust and Organic Consumption (2014, background): “There are indications that the degree of label trust has an impact on the level of green consumption (Ek & Sönderholm 2008; Salmela & Varho 2006).”
The complexity and challenges of determining GHG (greenhouse gas) emissions from grid electricity consumption and conservation in LCA (life cycle assessment) – A methodological review (2011, background): “‘Green electricity’ can be defined as electricity that is produced from renewable sources and that has been differentiated from other electricity products andmarketed as being environmentally friendly based on certain criteria [49].”