Things Fall Apart: The Dynamics of Brand Audience Dissipation

By M. Parmentier, Eileen Fischer. 2015

179 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1ca1cab90dcfdd97f44987d8906401a7055f744a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. D. Macinnis
2. V. Folkes

In Marketing

1. D. Macinnis
2. V. Folkes
3. Bernd H. Schmitt

In Sociology and Political Science

1. D. Macinnis
2. V. Folkes

Citations in the corpus

• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “In other words, inferring that the brand has intentionally misled them (Parmentier & Fischer, 2015), exploited them (Sayin & GürhanCanli, 2015), violated fairness-related relational norms (Grégoire & Fisher, 2008), behaved in a highly unethical way (Schmalz & Orth, 2012; Trump, 2014) or shown…”
• I love you, but you let me down! How hate and retaliation damage customer-brand relationship (2022, unknown): “Such negative emotions can take various forms, but in the case of existing customers, such manifestations are likely to be stronger as they reflect a relationship history (e.g., Parmentier and Fischer 2015; Reim-ann et al., 2018; Wiggin and Yalch 2015).”