Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
By Katherine E. Loveland, D. Smeesters, N. Mandel. 2010
323 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/1bee9bf687728631085a97ce9f1b0e6c89901f5b
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Citations in the corpus
- Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation (2012, unknown): “We conceptually replicate the general findings of Mead et al. (2011) and Loveland et al. (2010) that social exclusion produces affiliative and prosocial responses, but only when relational needs such as self-esteem are threatened by social exclusion.”
- Self-congruence, brand attachment and compulsive buying (2017, background): “Brands are capable of evoking a consumer’s nostalgic experiences by taking the consumer to a particular past event that s/he embraces (Loveland et al., 2010).”
- The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior (2017, unknown): “Elsewhere, evidence suggests that after experiencing social exclusion, consumers felt a stronger need to belong, but this need to belong dampened when participants consumed a nostalgic product, which reaffirmed their sense of belonging with significant others from the past (Loveland et al., 2010).”