Research Note---The Benefits of Personalized Pricing in a Channel
By Yunchuan Liu, Z. John Zhang. 2006
267 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/1a904db129080940aa3be84ccf19eafaeecdc49f
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Citations in the corpus
- Inducing Supply Chain Transparency through Supplier Encroachment (2019, unknown): “…holds that encroachment possibly undermines the retailer’s payoff by intensifying the channel competition (Chen et al. 2008, Frazier and Lassar 1996, Liu and Zhang 2006), many scholars also argue that such an activity can occasionally benefit both the supplier and the retailer (Arya et al. 2007,…”
- Supplier Encroachment with a Dual‐Purpose Retailer (2021, background): “…on examining the interaction between supplier encroachment and other operational and marketing decisions, such as downstream personalized pricing (Liu and Zhang 2006), collaborative advertising (Zhang et al. 2020), retailer information sharing (Huang et al. 2018), strategic inventories (Guan et…”
- Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter? (2007, background): “McKelvey and Palfrey’s (1995) game-theoretic solution concept of QRE provides a way to relax this assumption by allowing for stochastic best response by the retailer.”
- Retailer Information Sharing with Supplier Encroachment (2018, unknown): “…that encroachment may undermine the retailer’s payoff due to intensified market competition (Fein and Anderson 1997, Frazier and Lassar 1996, Liu and Zhang 2006), many scholars argue that this activity can occasionally benefit both the supplier and the retailer by mitigating double…”
- Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2017, unknown): “Su (2007) study a dynamic pricing problem with a heterogeneous population of strategic as well as myopic customers and show that optimal price paths could involve either markups or markdowns.”