Estimating customer defection in personal retail banking

By R. Garland. 2002

116 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/19567353d5bceb6d1cae6e353a566c19856cf668

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Christopher Han-Kie Gan
2. Michael D. Clemes
3. Dongmei Zhang

In Organizational Behavior and Human Resource Management

1. Christopher Han-Kie Gan
2. Michael D. Clemes
3. Dongmei Zhang

Citations in the corpus

• Customer switching behaviour in the Chinese retail banking industry (2010, background): “Customer switching means customers forsake one service provider for another and switching has become a focus of research in the service sector (Garland, 2002).”