Can advergames boost children's healthier eating habits? A comparison between healthy and non‐healthy food

By M. Dias, Luisa Agante. 2011

128 citations recorded by the source corpus.

Subfields: Applied Psychology, Education, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/15d26cec1878bfe155b9d666cf3bb91229512cb0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Bernhard Marko
2. Ralf Terlutter
3. Martin Waiguny
4. Michelle R. Nelson
5. M. Capella

In Education

1. Ralf Terlutter
2. Martin Waiguny
3. Michelle R. Nelson
4. M. Capella

In Sociology and Political Science

1. Ralf Terlutter
2. Michelle R. Nelson
3. Martin Waiguny
4. M. Capella
5. Bernhard Marko
6. Chingching Chang

Citations in the corpus

• How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013, background): “Interestingly, although many researchers argue for implicit persuasion mechanisms of advergames (Bogost 2007; Dias and Agante 2011; Hang and Auty 2008; Nairn and Fine 2008), to date no empirical research has examined whether advergames influence implicit and explicit brand attitudes.”
• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “Similarly, in the study by Dias and Agante (2011), children played an advergame with healthy products or an advergame with unhealthy products and then indicated their food choice intentions.”