A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying: A Systematic Review of the Literature

By S. Xiao, Michael G. Nicholson. 2013

180 citations recorded by the source corpus.

Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer literature. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes. Based on a systematic review of the literature published over the past 60 years, the authors synthesize various research perspectives into a comprehensive multidisciplinary framework of IB – linking antecedents, triggers, the buying act and post‐purchase outcomes. The paper makes four specific contributions relevant to both academic researchers and practitioners. First, it provides a comprehensive understanding of IB as a process and outcome, by systematically reviewing the existing literature. Second, it specifically recognizes and discusses the triggers of IB, by drawing on literature related to the buying process, intentions and motivations. Third, this is the first meta‐analysis review in the area. Finally, it considers the potential consequences of IB that lead to subsequent IB, and provides a framework for future investigation. This paper also addresses a problem of relevance to both academics and practitioners, proposing further research and managerial implications.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/0ecf37fef3da8ae89f678df71e0662b9db8b206f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Sally Dibb
  2. William C. Keneson
  3. Mark Fenton‐O'Creevy
  4. Gary R. Holmes
  5. Adrian Furnham
  6. Clinton Amos
  7. Martin Eisend
  8. Mallika Das

Citations in the corpus