New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements

By Renée J. Bator, Robert B. Cialdini. 2000

209 citations recorded by the source corpus.

Subfields: Communication, Management, Monitoring, Policy and Law, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0ec96d71b89164bf2669f658ccfbf6e1c5d842a1

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Citations in the corpus

The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube (2010, background): “‘‘Public service announcements (PSAs) are designed to inform or induce certain behaviors in specific audiences, generally for noncommercial profit using mass media-approaches’’ (Bator & Cialdini, 2000, p. 527).”
Individual differences in values determine the relative persuasiveness of biospheric, economic and combined appeals. (2017, background): “Persuasive messages often comprise a central component of environmental campaigns which are aimed to encourage the public to engage in more sustainable behaviour (Bator & Cialdini, 2000; Pelletier & Sharp, 2008).”
Helping "light green" consumers walk the talk: Results of a behavioural intervention survey in the Swiss electricity market (2011, background): “…the cognitive methodology and persuasion literatures, we involved respondents in the processing of information, increasing personal relevance and treatment impact (cf. Bator and Cialdini, 2000; Jackson, 2005; Krosnick, 1999; Pratkanis and Greenwald, 1993; Petty et al., 1983; Sudman et al., 1996).”
Personally Relevant Climate Change (2013, background): “Another effective tool is to use social normative information to convey that many people have begun to reduce their climate impact, and such action is socially valued (e.g., Bator & Cialdini, 2000; Schultz, Khazian, & Zaleski, 2008).”
The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors (2011, background): “…theories to encourage conservation and sustainable behaviors such as litter control, increasing recycling participation, and encouraging energy efficiency has soared in North America over the past two decades (Bator & Cialdini, 2000; Lehman & Geller, 2004; Pelletier, Lavergne, & Sharp, 2008).”
Exploring Beliefs About Bottled Water and Intentions to Reduce Consumption The Dual-Effect of Social Norm Activation and Persuasive Information (2015, methodology): “Following the elaboration likelihood model (Petty & Cacioppo, 1986), Bator and Cialdini (2000) suggest that pro-environmental communication campaigns should focus on a central route to persuasion, as centrally processed information is more likely to elicit lasting changes in behavioral outcomes.”
A Cross-Cultural Study of Environmental Motive Concerns and Their Implications for Proenvironmental Behavior (2006, background): “This also holds for environmental campaigns (Bator & Cialdini, 2000; McKenzie-Mohr, 2000).”