The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube

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Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects (2015, background): “…has shown that consumer-generated comments may be instrumental in driving attitudes and behaviors under the right conditions (Anderson et al. 2014; Walther et al. 2010), such as when the informational objectives of those seeking advice and those offering it are consistent (Toder-Alon, Brunel, and…”
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2021, unknown): “, Nelson-Field, Riebe and Sharp, 2012), YouTube (e.g., Liu-Thompkins, 2012; Walther et al., 2010), Twitter (e.”
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012, background): “If the first comment is positive, the next comments are more likely to be positive, and if the first two or three comments are positive, the readers are more likely to form favorable attitude and behavioral intention toward the object (Walther et al. 2010).”
Effects of Civility and Reasoning in User Comments on Perceived Journalistic Quality (2018, background): “Shi, Messaris, and Cappella (2014) and Walther et al. (2010) investigated the ability of user comments to influence the perception of public service announcements (PSAs) concerning cigarette and marijuana consumption, respectively.”