Helping "light green" consumers walk the talk: Results of a behavioural intervention survey in the Swiss electricity market

By Dorian Litvine, Rolf Wüstenhagen. 2011

177 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5fbc37717a2d20035d654331262a267545f47391

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In Management, Monitoring, Policy and Law

In Marketing

In Sociology and Political Science

Citations in the corpus

Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures (2020, unknown): “…2007; Peng and Lin, 2009; Tan, 2013) and individualistic cultures (Chen and Peng, 2012; Davies et al., 2016; Han et al., 2010; Harland et al., 1999; Litvine and Wüstenhagen, 2011; Mannetti et al., 2004; Tarkiainen and Sundqvist, 2005; Wall et al., 2007), which leads to the next hypothesis: H 4 :…”
Informing Versus Nudging in Environmental Policy (2014, background): “Litvine and Wüstenhagen (2011) showed that a significant increase in the green”
Applying the Theory of Planned Behavior and Media Dependency Theory: Predictors of Public Pro-environmental Behavioral Intentions in Singapore (2015, result): “Consistent with findings of previous studies (Gatersleben, Steg, & Vlek, 2002; Litvine & Wüstenhagen, 2011), attitude and PBC positively predicted green-buying intention.”
Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany (2013, background): “A strong emphasis on price is not unusual in the context of lowinvolvement products where people tend not to have strong preferences for product attributes, and where the value proposition of products priced at a premium may not be immediately clear (Litvine and Wüstenhagen, 2011).”
A meta-analysis of residential PV adoption: the important role of perceived benefits, intentions and antecedents in solar energy acceptance (2021, background): “For example, the effect of expectations of the social network on decision-making has been referred to as normative beliefs [13], subjective norm [19, 20], injunctive norm [21], social influence [22], social endorsement [23], social norm [24], and passive and active peer effect [25–29].”
The effects of behavioral intention on the choice to purchase energy-saving appliances in China: the role of environmental attitude, concern, and perceived psychological benefits in shaping intention (2019, methodology): “2016), we employ the following question to gauge intention: are you willing to pay more money to buy energy-saving appliances? To obtain a robust measurement, we follow the literature and use the following question as an alternative measure of behavioral intention (e.g. Ajzen 1991; Litvine and Wüste”