Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model

By Markus Appel, Tobias Richter. 2010

340 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/28252c26a5464f0d4f56e3b79db170212226d4ba

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Citations in the corpus

Narrative, transportation and advertising (2015, background): “Its association with other individual variables is deserving of further exploration (e.g., need for affect, Appel and Richter 2010; need for cognition, Thompson and Haddock 2012).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Appel and Richter (2010) outline three mechanisms through which narrative transportation facilitates persuasion: (1) it decreases the effect of counterarguments; (2) it stimulates vivid mental representations resembling real-word experiences; and (3) it elicits emotional experiences leading to…”
Experimental Manipulation of Psychological Involvement with Media (2014, background): “Research in narrative persuasion and entertainment media effects is methodologically diverse, ranging from qualitative approaches (e.g., Papa et al., 2000) to surveys (e.g., Brown, Basil, & Bocarnea, 2003) to laboratory experiments (e.g., Appel & Tobias, 2010).”
Into the Wild: The Effects of 360° Immersive Nature Videos on Feelings of Commitment to the Environment (2019, background): “For instance, Appel and Richter (2010) reported that individuals with a higher NfA were more strongly persuaded by an emotional story because they experienced more narrative transportation (the feeling of being transported into the story world; Green and Brock (2000)), a concept rather similar to…”
The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2015, positive): “…situations, such as seeking out emotionally-evocative movies or becoming involved in emotion-inducing events; Maio & Esses, 2001) are more likely to be transported into stories (Appel & Richter, 2010), suggesting such individuals would subsequently be more susceptible to narrative influence.”
The Transportation Scale–Short Form (TS–SF) (2015, methodology): “The proliferation of studies conducted over the Internet increases the need for short scales.”
The Influence of Paratext on Narrative Persuasion: Fact, Fiction, or Fake? (2012, methodology): “Appel and Richter (2010) demonstrated that participants with a higher need for affect were more strongly persuaded by a moving story because they experienced more transportation.”