Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms

By Elliot N. Maltz, Ajay K. Kohli. 2000

277 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/095470081485a26c67c9bdbad23902b3c9f977d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. G. Massey
2. Phil Dawes
3. Sundar G. Bharadwaj
4. Anandhi S. Bharadwaj
5. Elliot Bendoly

In Strategy and Management

1. G. Massey
2. Phil Dawes
3. Sundar G. Bharadwaj
4. Anandhi S. Bharadwaj
5. Elliot Bendoly
6. Paul P. Tallon
7. V. Sambamurthy
8. Kevin Zhu

Citations in the corpus

• Antecedents of conflict in marketing's cross-functional relationship with sales (2005, background): “The rationale for using these devices is that they can help improve crossfunctional coordination, reduce conflict, and improve CFRs (Maltz and Kohli, 2000).”
• The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes (2007, methodology): “The manufacturing-marketing coordination scale was developed based on the literature in marketing on the manufacturing-marketing interface (e.g., Gupta et al. 1986; Ayers et al. 1997; Fisher et al. 1997; Maltz and Kohli 1996, 2000).”