Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets

By Lianxi Zhou, A. Wong. 2004

197 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/49d87230298a905aa0c956755d3d3c2f777769c5

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In Marketing

1. M. Tendai
2. Chipunza Crispen
3. Feng Hu
4. Hongxiu Li
5. Yong Liu

Citations in the corpus

• In-store shopping environment and impulsive buying (2009, background): “Zhou and Wong (2004) categorised the in-store shopping environment into 2 separate effects of in-store point-of-purchase (POP) posters on shoppers’ impulse behaviour in a supermarket setting.”
• Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions (2013, background): “For instance, impulse purchasers tend to (i) buy impulse items, such as gum or mints, candy and magazines in the aisles of supermarket when checking out [44]; (ii) be ‘sensitive’ to television shopping channel [38]; (iii) be under 35 years old [5]; (iv) have a higher frequency of shopping and better”