Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum

By Timothy Hyungsoo Jung, M. T. tom Dieck, Hyunae Lee, Namho Chung. Information and Communication Technologies in Tourism, 2016

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Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018, background): “In the tourism context (e.g., national parks, museums, domestic and international tourist destinations), VR has enjoyed a significant upswing of interest from researchers and businesses (Jung et al. 2016; Jung et al. 2017; Tussyadiah et al. 2018).”
The impact of virtual, augmented and mixed reality technologies on the customer experience (2019, background): “…2012; Tussyadiah, Wang, Jung, & tom Dieck, 2018) offer an ideal study context; third, the recent advances in VR, AR and MR technologies have been made in this industry, showing their potential in this sector (Chung, Han, & Joun, 2015; Jung, tom Dieck, Lee, & Chung, 2016; Tussyadiah et al., 2018).”
The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea (2018, background): “…of the most conspicuous features of cultural heritage AR lies in the fact that it is blended with real experiences, only a small number of previous studies have examined AR as a part of aesthetic travel experiences (e.g., Jung et al. 2016; H. Lee, Chung, and Jung 2015; K. Lee, Lee, and Ham 2014).”