The configuration of the university image and its relationship with the satisfaction of students

By A. B. Palacio, G. Meneses, Pedro J. Pérez. 2002

502 citations recorded by the source corpus.

Subfields: Communication, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/030a570d82d8d3bb805411dcb50b481f5c5616e8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Strategy and Management

Citations in the corpus

Can a higher education institution's marketing strategy improve the student‐institution match? (2011, background): “Additional marketing tools can be applied to create a niche for the institution and to position or reposition its image within the market place ( Palacio et al. , 2002”
Sticking with your university: the importance of satisfaction, trust, image, and shared values (2017, methodology): “In this study, we consider satisfaction an affective response, mainly resulting from students’ evaluations of university teaching and study support services (Nguyen and Leblanc 2001; Beerli, Díaz, and Pérez 2002).”
The influence of university image on student behaviour (2010, background): “The work of Palacio et al. (2002) and Helgesen and IJEM 24,1”
Prospective Students' Perceptions of University Brands: An Empirical Study (2009, background): “Further relevant considerations may include the nature (theoretical versus practical) and level of difficulty of the institution's courses ( Moogan et al, 2001 ; Palacio, Meneses, & Perez, 2002 ; Binsardi & Ekwulugo, 2003 ), student dropout rates ( Bennett, 2007 ), and faculty qualifications and p”
Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, background): “Furthermore, although a few studies have attempted to create a scale to measure university image, a close examination of the studies shows that their measures often lack consistency or conceptual structure; those measures consist of a variety of variables, such as brand personality, reputation, loya”
Student co-creation behavior in higher education: the role of satisfaction with the university experience (2015, result): “This result supports the positive relationship between university image (e.g. reputation) and student satisfaction identified by Clemes et al. (2008) and Palacio et al. (2002).”
The importance of university facilities for student satisfaction at a Norwegian University (2015, background): “its reputation, has been found to influence student satisfaction at a Spanish university (Palacio et al., 2002).”
Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses (2013, background): “, 2001); how institutions use marketing for image building and promotion (Çetin, 2003) and to differentiate their images in the market (Ivy, 2001); how institutional image influences college selection (Cubillo, Sánchez, & Cerviño, 2006; Pampaloni, 2010); and the impact of institutional image on stud”
A Study on Student Satisfaction in Pakistani Universities: The Case of Bahauddin Zakariya University, Pakistan (2011, background): “For example, Palacio et al. (2002) suggest that student expectation normally build even before entering the university.”
The role of brand attachment strength in higher education (2016, unknown): “Previous research also suggests that brand image has a stronger affective rather than cognitive element (Palacio, Meneses, and Perez (2002).”