Using Projective Techniques in Education Research

By M. Catterall, Patrick Ibbotson. 2000

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Tourists’ Attitudes toward Proactive Smartphone Systems (2016, methodology): “However, research shows that the reliability issue was found in the interpretation of information, but was not inherent in the techniques (e.g., Catterall and Ibbotson 2000).”
Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research (2005, methodology): “Projective techniques were employed in market research from the 1940s (Catterall & Ibbotson 2000) to encourage research participants to express feelings and attitudes that might otherwise be withheld due to embarrassment or fear if more direct questioning methods were used.”
Projective techniques for brand image research. Two personification-based methods explored (2007, background): “A second advantage is that projective techniques allow participants to provide their initial opinions intuitively (Catterall and Ibbotson, 2000; Donoghue, 2000).”
Elicitation Techniques: Getting People to Talk About Ideas They Don’t Usually Talk About (2015, background): “These tasks have been shown to produce answers that are not only more elaborate but materially different than first-person questions (Soley & Smith, 2008), and they may capture attitudes or beliefs that participants otherwise would be reluctant to reveal (Catterall & Ibbotson, 2000).”