Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research

By C. Boddy. 2005

153 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d018600d8660677189aea6bba9602841a07c292b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. C. Barnham
2. Dan Wang
3. Menno D. T. de Jong
4. Iis P. Tussyadiah

In Social Psychology

1. C. Barnham
2. Dan Wang
3. Menno D. T. de Jong
4. Iis P. Tussyadiah

Citations in the corpus

• Projective techniques for brand image research. Two personification-based methods explored (2007, background): “In spite of these possible advantages, however, very little research has systematically focused on the pros and cons of projective research techniques in marketing research (Boddy, 2005).”
• Quantitative and Qualitative Research: Perceptual Foundations (2015, background): “Academics have seldom discussed them in much detail, but have tried, on occasion, to assess their validity and reliability (Boddy 2005) .”
• Tourists’ Attitudes toward Proactive Smartphone Systems (2016, background): “Projective techniques allow research participants to imbue objects or stimuli with characteristics of meanings that are derived from their subconscious desires, wishes, or feelings (Boddy 2005; Gordon and Langmaid 1988 ).”
• Characterizing Value as an Experience (2012, background): “Projective techniques (Boddy 2004; 2005; Webb 1992) can also be introduced during phenomenological interviews in order to uncover or illuminate those experiences that respondents may be reluctant or unable to express directly.”