Falling in love with brands: a dynamic analysis of the trajectories of brand love
By T. Langner, Daniel Bruns, Alexander Fischer, John R. Rossiter. 2016
151 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing
View Paper: https://www.semanticscholar.org/paper/01914d0289888bb3f9e8eb8c75894439b9405d23
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In Experimental and Cognitive Psychology
In Marketing
- Ana Raquel André
- Narissara Palusuk
- Leonor Vacas-de-Carvalho
- Barbara Dos Santos
- Bernadett Koles
- Salim L. Azar
- Joana César Machado
- Rajibul Hasan
Citations in the corpus
- Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love (2019, background): “BL can lead to critical consumer responses that have key outcomes for firms (Batra, Ahuvia, & Bagozzi, 2012), and is considered to be a relationship between consumers and their brands that involves a long-lasting, deep affection for the brand (Langner et al., 2016).”
- Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “Consumers formulate a sense of similarity with the brand that they associate themselves with (Anselmsson et al., 2008; Kukso, Shachar, and Wang, 2013, Langner et al., 2014).”
- Antecedents and outcomes of brand love: the mediating role of brand loyalty (2018, background): “Moreover, langner et al. (2014) have emphasized the significance of brand love fostering experiences since consumers’ experiences with brands constitute a brand love relation; and thus, this implies influential and emotional outcomes.”
- ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “Given their initial exploration and choice, consumers in these scenarios begin by liking the brand and thus display a generally positive attitude towards the brand at the first point of contact, but then over time and with accumulated experience may grow to like the brand even further (Langner et al”