Customizing Promotions in Online Stores

By Jie Zhang, Lakshman Krishnamurthi. 2004

205 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. M. Wedel
2. Jie Zhang

In Marketing

1. Jie Zhang
2. M. Wedel
3. Michaela Draganska
4. Di Wang
5. Matthew Goldman
6. Justin M. Rao
7. Mengting Wan
8. Jie Liu

Citations in the corpus

• Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, methodology): “Typical demand system studies [13, 18, 37, 38] usually involve only several products, categories and several hundred transactions.”
• Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis (2006, background): “Marketers have long shown the importance of jointly considering brand and quantity choice (Chiang 1991, Chintagunta 1993, Zhang and Krishnamurthi 2004).”
• Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services (2005, background): “In a recent approach to this problem, Zhang and Krishnamurthi (2004) model sequential purchases in an online environment, modeling future purchase probabilities as a branching process.”
• Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, unknown): “…a basis for implementing customized pricing strategies: consumers’ variety-seeking behavior (Zhang and Krishnamurthy 2004), brand loyalty (Zhang and Wedel 2009), geographic location (Jank and Kannan 2005), purchase situation (Haws and Bearden 2006), and willingness to pay (Fay 2004; Spann and…”
• Marketing Analytics for Data-Rich Environments (2016, unknown): “Zhang and Krishnamurthi (2004) were among the fi rst to develop an adaptive personalization approach.”
• The Effectiveness of Customized Promotions in Online and Offline Stores (2009, methodology): “…parameter δξ; and (3) ξikt and follow a flexible bivariate distribution that involves a parameter ωi ∈ [–1, 1], reflecting the correlation between incidence/choice and quantity, where ωi < 0 indicates a positive correlation and ωi > 0 indicates a negative correlation (Zhang and Krishnamurthi 2004).”
• Digital marketing: A framework, review and research agenda (2017, unknown): “In one of the early research on online promotions, Zhang and Krishnamurthi (2004) showed that customized promotion methods at the individual customer level are the best in leveraging the power of the digital environment as compared to then current methods similar to ones traditionally practiced offl”
• Retailer Pricing and Competitive Effects (2009, unknown): “An exception is the work of Zhang and Krishnamurthi (2004), who provide a decision support system for customized promotions, primarily for use in online stores, and develop an optimization procedure to derive the optimal amount of price discount for each household on each shopping trip.”