Frugal Innovation in Emerging Markets

By Marco Zeschky, Bastian Widenmayer, Oliver Gassmann. 2011

504 citations recorded by the source corpus.

Subfields: Business and International Management, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/0056047df67b44056db9034ac041b25d7776c5eb

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In Business and International Management

In Management of Technology and Innovation

Citations in the corpus

Implications of Frugal Innovations on Sustainable Development: Evaluating Water and Energy Innovations (2015, unknown): “It is driven by demand, imitation and low-cost competition in emerging markets where enterprises are developing new resource-scarce solutions for low-income and rising middle-income segments [1,4].”
What is frugal innovation? Three defining criteria (2016, background): “…“Instead of adding ever more bells and whistles, they strip the products down to their bare essentials”, “Frugal products need to be tough and easy to use” (p. 3) ● ● ● Zeschky et al. (2011) “We have adopted the term frugal innovation, defined as responding to severe resource constraints with…”
From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness (2014, background): “The wireless computer mouse M215 offers simple core functions and user friendliness in a product that incorporates cheaper materials for noncritical parts and drastically reduced packaging to cut costs ( Zeschky, Widenmayer, and Gassmann 2011 ).”
Scaling Social Impact: Building Sustainable Social Ventures at the Base-of-the-Pyramid (2014, background): “A clear emphasis on affordability – on cost-reduction through frugal-innovation (Zeschky, Widenmayer, and Gassmann 2011; Tiwari and Herstatt 2012; Bound and Thornton 2012), and/or through tiered pricing or installment-based micropayments (Koch and Caradonna 2006; Lindgren et al. 2013; Fankhauser…”
Research and development from the bottom up - introduction of terminologies for new product development in emerging markets (2014, background): “First, frugal innovation is basically focused on the investigation of the poor classes in (emerging) markets as target groups and as co-developers of appropriate products (Zeschky et al. 2011; Woodward 2011; Arnold and Quelsch 1998).”
Can Frugal Go Global? Diffusion Patterns of Frugal Innovations (2016, background): “Over the past several years both academics’ and practitioners’ interest in frugal and reverse innovations has proliferated [60].”