Kian Yeik Koay

Marketing · 2020–2021

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Kian Yeik Koay trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Heesup Han
  2. Jörg Henseler
  3. Lawrence Hoc Nang Fong
  4. Andrew F. Hayes
  5. Wynne W. Chin

Who trusts Kian Yeik Koay overall

  1. Blend Ibrahim

Papers from Kian Yeik Koay's perspective

Ordered by how strongly the researchers Kian Yeik Koay trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
  2. Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-environmental Behavior: Questions Derived From Norm-activation Theory
  3. Sustainable consumption: green consumer behaviour when purchasing products
  4. Attitudes, efficacy beliefs, and willingness to pay for environmental protection when travelling
  5. Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour
  6. Using PLS path modeling in new technology research: updated guidelines (Industrial management & data systems)
  7. The norm activation model and theory-broadening: Individuals' decision-making on environmentally-responsible convention attendance
  8. Does haze pollution promote the consumption of energy-saving appliances in China? An empirical study based on norm activation model (Resources, Conservation and Recycling)
  9. Green purchase behavior of undergraduate students in Hong Kong
  10. Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?

Their papers