Csilla Horváth

Marketing · 2017–2019

A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 40 citations into it
• Sociology and Political Science — 30 citations into it

Whom Csilla Horváth trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. H. Dittmar
2. Monika Kukar‐Kinney
3. H. Triandis
4. Jennifer Edson Escalas
5. Nancy M. Ridgway

Who trusts Csilla Horváth overall

1. Mona Mrad

Papers from Csilla Horváth's perspective

Ordered by how strongly the researchers Csilla Horváth trusts endorse each paper. Same corpus, a different order for every researcher.

1. Individualism and Collectivism
2. Self‐Construal, Reference Groups, and Brand Meaning
3. Emotional reactivity and self-regulation in relation to compulsive buying
4. The Costs of Consumer Culture and the “Cage Within”: The Impact of the Material “Good Life” and “Body Perfect” Ideals on Individuals” Identity and Well-Being
5. The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers
6. Hedonic and utilitarian shopping goals: The online experience
7. Understanding and diagnosing compulsive buying
8. Self-image - is it in the bag? A qualitative comparison between "ordinary" and "excessive" consumers
9. Consumers' Need for Uniqueness: Scale Development and Validation
10. Cognitions in Compulsive Buying and Acquisition (Cognitive Therapy and Research)

Their papers

• Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement (2019) — 87 citations
• Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets (2017) — 162 citations
• “Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017) — 205 citations