Nai-Hwa Lien

Literature and Literary Theory · 2013

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Nai-Hwa Lien trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jennifer Edson Escalas

Papers from Nai-Hwa Lien's perspective

Ordered by how strongly the researchers Nai-Hwa Lien trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  2. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  3. The role of transportation in the persuasiveness of public narratives. (Journal of Personality and Social Psychology)
  4. The Presentation of Self in Everyday Life
  5. Prospect theory: An analysis of decision under risk Econometrica 47
  6. Measuring Preferences for Really New Products
  7. The role of behavioral mind-sets in goal-directed activity: Conceptual underpinnings and empirical evidence.
  8. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  9. The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
  10. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Their papers