Narrative ads: The effect of argument strength and story format

By Nai-Hwa Lien, Yi-ling Chen. 2013

165 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eaaf71e155faee5b05a0209f2061b00622014a2b